I’ve been thinking more about how the community should be thinking in terms of prepping for a larger network, especially as Tezos has become more ‘trending’ in every sense over the last week. This growth is only beginning and what we’ve seen is only part of the story. We’ve seen price-resiliency increased attention but we should expect 10x to 100x as many more people participating in Tezos from not only buying Tez but by choosing a baker (delegation service) as well.
Most people will either choose a pre-loaded delegation service in the wallet client they are using, or otherwise (if they aren’t preloaded in that wallet) their funnel must endure some level of friction — the friction which entails that they do a google search, look up options, not feel overwhelmed and confused on what to look for by the listing of options, deciding on an option, and then entering the option.
If the delegation keys are preloaded in the wallet client. Then slotting becomes an issue.
In choosing a delegation service manually and without slotting or friction we need to keep in mind that the call to action is the actual physical tangible entering of the delegation key that alphaneumeric messy string nobody remembers offhand and everyone copy/pastes. Delegation keys don’t roll of a person’s memory like a TV jingle would…and that’s kind of the point; they cannot smoothly convert new clients.
I’ve been Reading about this project.https://en.bitcoin.it/wiki/Vanitygen
A ‘vanity’ name enables an alternative method of identifying another party in the blockchain network. This can be to the benefit of business and commerce more than anything else — and baking delegation services are inherently Tezos’ first organic industry.
In other words, if we had vanity names for Tezos addresses, then new participants could just think “Hmm what was that name By Mennen. Ah that’s right” and they could just type it in the wallet in a few reasonable keystrokes. Some might say “oh it’s not a big deal to copy paste.” Well… no it IS a big deal.
I’ve met many people (many of them good friends that I pester a lot to get onboarded), that they’d buy their XTZ but didn’t complete their delegation because they felt friction at that very step. We can solve this.
Reducing the friction between the point of user brand recall and executing the call to action is critical especially for new entrant delegation services (abstract example). Keeping competition healthy for the eco-system.