My two cents.
First I’m not sure we have a problem with number of bakers. While certain number of bakers is necessary for decentralization, we already have quite a few and don’t need to force the number to go up.
Do we really want housewives to become bakers? I see a baker as someone who’s dedicated and motivated to go deep in what’s going on with the network and to stay active.
Baking is not a product itself. With recent announcements of two corporate bakers i’m really looking forward to products they could build on tezos.
So I’d like to broaden this idea and move it from “unaware” bakers to unaware users.
The best products imo might be ones that don’t show users they use tezos but still pay gas + fees.
Imagine PayPal integrated a lending feature with an underlying app on tezos which uses liquidity provided by tezos holders. Seamless for users, it generates gas fees, lending fees and pays commission to paypal